FORT MILL, SC - (March 1, 2010) - Continental Tire is helping consumers get ready for their summer road trips by bringing back its wildly popular GPS promotion. Running March 1st through April 10th, consumers who purchase four Continental-brand tires valued at $499 or more will receive a free TomTom® GPS system (purchase price excludes tax, fees and road hazard insurance policies).
"Our GPS promotions have been far and away the most popular and successful promotion," said Travis Roffler, director of marketing, Continental Tire. "So with vacation season right around the corner, we're giving consumers the opportunity to literally 'Go Anywhere.'"